COACH A
Catalyst Consulting LLC
Logo Placeholder

Brand Center / Media Kit

OFFICIAL COLOR KIT · GRANT & SPONSOR READINESS · 2026

Official Color Palette
Digital Brand Palette
Ally Teal
#00B5C8
rgb(0, 181, 200)
Tribe Orange
#FF6B2B
rgb(255, 107, 43)
Deep Navy
#0A1F44
rgb(10, 31, 68)
Pure White
#FFFFFF
rgb(255, 255, 255)
Extended Campaign Palette
Ivory Cream
#F2EBD9
rgb(242, 235, 217)
Golden Amber
#C8963E
rgb(200, 150, 62)
Warm Sand
#D4A57A
rgb(212, 165, 122)
Terracotta Rust
#B5532A
rgb(181, 83, 42)
Sage Green
#5C7A62
rgb(92, 122, 98)
Stone Gray
#C8C8C8
rgb(200, 200, 200)
Dark Navy Blue
#0D1B2A
rgb(13, 27, 42)
Typography
Bebas Neue
Headers & Titles
Montserrat - body text, descriptions, paragraphs.
Body Copy
#FF6B2B
rgb(255,107,43)
Data / Code
Brand Usage Rules

✓ Always use official HEX/RGB codes - no approximations.

✓ Ally Tribe primary logo must always take precedence over co-brand logos.

✓ Coach A logo: max 80px height, 20px clear space, top-right placement on Brand Center.

✓ Do not add new colors or fonts outside the official brand palette.

✓ Ensure all text meets WCAG AA contrast accessibility requirements.

Photography Style Guidelines
ACTION SHOTS
High-contrast action photography emphasizing athletic power, precision, and intensity on the court.
CAMPAIGN CONTENT
Warm earth tones - Ivory Cream, Golden Amber, Terracotta Rust - for brand campaigns and sponsorship materials.
ANALYTICS VISUALS
Cool tones - Ally Teal, Deep Navy, Dark Navy Blue - for data-driven content, stats, and performance visuals.
Logo Variations
Ally Tribe
PRIMARY
Full color on dark background
Ally Tribe
WHITE
White version for dark backgrounds
Ally Tribe
DARK BACKGROUND
Dark version for light backgrounds
Ally Tribe
MONOCHROME
Single color for print and grayscale use
© 2026 Ally Tribe. All Rights Reserved.